A student recruitment ad for the 老司机福利网 won a top honor today in an international competition among educational institutions.
The ad, 鈥淔ind Your Ragin' Spirit,鈥 received a gold award from the Council for Advancement and Support of Education. It features chalk drawings representing the University and student life, along with encouraging phrases, such as 鈥淒ream Big鈥 and 鈥淏ranch Out.鈥
CASE is the world's largest nonprofit educational association. It includes nearly 74,000 advancement professionals from 3,600 institutions in 82 countries.
In April, the 鈥淔ind Your Ragin' Spirit鈥 campaign won a gold award from CASE District IV, which includes institutions from Arkansas, Louisiana, New Mexico, Oklahoma, and Texas. Besides the ad, the campaign included brochures, postcards and multimedia productions.
The University鈥檚 Office of Communications and Marketing worked with the Admissions office on the ad campaign to attract prospective students.
Courtney Fuller, graphic design specialist for the University, created the recruitment ad.
鈥淭he design approach represents our brand in a way that resonates with potential students,鈥 said Fuller.
Dr. James Henderson, University provost and vice president for academic affairs said the ad "combines true artistry with the strong messages that we want to send about the transformative nature of what happens on our campus. I鈥檓 pleased to see it win this top-level award.鈥
A compresses Fuller chalking the background for the ad from about 11 hours to a minute and half.
